The whole situation around the pandemic has heavily affected businesses across the globe. Small and medium businesses have had to transform their strategies considering the current situation. Restaurants and cafes have leveraged online deliveries, however, some have transformed their premises into grocery stores to cater to the growing needs of the consumers. It is indeed an adaptive initiative to survive during difficult times. Having said that, a strong social media strategy is critical to businesses now more than ever, here are the reasons why:
Your target audience in spending more time on social media
More than 90% of users have social media accounts and spend more than an average of 4 to 6 hours per day on social. Therefore its essential for every business to have a strong social media presence.
Customer building and brand following
Social media is a big tool for businesses to build their brand as well as their customers. It is a natural place to reach new and highly targeted potential customers that would stick to the brand for a long time. Social media has a benefit over traditional media because it can get your brand in front of people much more quickly and easily. Furthermore, it gets your audience looking at your brand even when they aren’t thinking about your brand or product.
Social is a visual channel to get your message across
Gone are the days where brochure and pamphlets used to convey the message. Now, companies can use the right content in terms of imagery and video to have the relevant impact on their target audience.
Promoting on social media is cost effective
It’s free to create Social media profiles and post organic content. For some, that may be enough, and the quality of the content may promote the content on its own. However if you would like to go the extra Mile and promote it further paying for promotion will help increase exposure.
How should companies communicate on social media?
Honest, clear and transparent messaging
- Provide Real-Time Updates
- Find an Expert
- Admit When it’s Overwhelming
- Always Tell the Truth.
Provide entertainment and/or value
- Provide a Unique Perspective
- Comic Relief
- Establish a connection
Some points to ponder…
Are you building connections and maintaining relationships?
Are you providing entertainment and value?
Now is a great time to re-evaluate your social media brand or develop persona based strategy for social, if you’ve been hard-focused on leads, sales and conversions. You may not be embarking on making a tons of sales or gathering new leads at the outset, but it’s an excellent time to build on the foundations of business on a digital scale.